Radclyffe University launched its first certification program on March 27, 2006. The 8 month comprehensive certification program will provide candidates with contact center leadership education using Radclyffe's unique Learn. Apply. Lead. Approach. The candidates learn through a number of forums:
- Distance learning via elearning and professor facilitated webinars
- Peer group projects
- Facilitated classroom instruction by practitioners - executives in the field
- Hands-on learning in Radclyffe's Best Practices Contact Center
- Design and implementation of a major initiative in their own contact center
"We wanted to design an educational experience that would actually change leadership behavior and not just focus on theory, but on results. We developed a unique approach that ensures candidates learn key concepts and principles, apply them back in their environment and lead their organization to oerationalize the change - make it a way of doing business," explained Colleen O'Brien, Executive Director of the university. For certification, the candidate, her manager and Radclyffe Advisor select an initiative that is "mission critical," identify the success measures and outcomes of the project and then design, implement and cultivate the program with a Radclyffe consultant.
Any type of initative for certification is possible, it is selected based on what the organizational objectives are for the year. It can include:
- Implementing a coaching program that will increase customer satisfaction scores by a certain percentage
- Designing a new-hire training program that will reduce "lead to productivity time"
- Implementing a skill based pay program to increase performance
- Applying Six Sigma principles to the contact center to increase quality
- Developing a Team Leader Development Program to increase team performance
"We have really put enormous time and resources into this certification program to make sure that the designation candidates will receive will be truly meaningful. Again, our focus is on changing behavior, not just ensuring the candidates have knowledge," according to Liz Ahearn, President & CEO of The Radclyffe Family of Companies.
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